First let me say, thank you for taking the time to read out newsletter. Big Brothers Big Sisters of Central Iowa (BBBSCI) is excited to introduce its new modernized look and brand repositioning. The new brand positioning emphasizes the urgency of creating meaningful connections and clearing the path for youth to reach their full potential.
The new logo is a powerful symbol of the real-life match that creates a whole greater than the sum of its parts, and the ongoing, powerful relationships between BBBSCI, parents/guardians, Bigs, and Littles.
We are re-imaging our brand, from our look to our language. We are focused on an empowering message: Together, We Are Defenders of Potential.
Our new brand is urgent, inclusive, and powerful. We ask people of all ages and backgrounds to step up and ignite potential within every young person.
Together, let’s clear a path to a child’s biggest possible future.
Chief Executive Officer
P.S. We are gradually updating our materials, including our website, to reflect the new branding and logo throughout the next year. Stay tuned for exciting things at BBBSCI!